There’s no doubt that puka shell necklaces are everywhere. They’re a staple of the VSCO girl look (a teen style that’s also defined by Fjallraven backpacks and Hydro Flask water bottles) and they’ve become popular amongst surfers as a symbol of their love for the ocean. But what exactly are these beaded-like talismans, and how did they get so popular?
A quick google search reveals that they were popular during the hippie movement as a symbol of their free-spirited lifestyle. In Hawaiian culture, puka shells are believed to represent peace, good fortune, and a connection with nature. During this era, these shells were often worn by Kahuna, spiritual leaders in the community.
They’re also considered sacred by some Hawaiians and used in leis, the traditional flower crowns worn by Hawaiians for special occasions. Today, these beads have made their way into trendy stores and boutiques all over the world. Gigi Hadid recently wore one to Paris Fashion Week, and they’re popping up in the shops of Free People, Urban Outfitters, and Madewell.
But if you’re looking to buy a puka shell necklace, be sure to read the fine print. Kienow explains that it’s important to know the difference between real and fake, since many companies simply “rename” their products, using terms like “puka” to attract consumers. The true mark of a genuine shell is its shape: Look for a smooth dish-like piece that’s slightly curved on one side with a concave hole in the middle. The hole should be natural, not hammered. Puka Shell Necklace