A Google Ads agency account is a special account that lets marketers and advertising agencies manage multiple client accounts from a single platform. The agency account allows marketing and advertising agencies to streamline and improve efficiency, productivity, and campaign management. It also enables them to maximize the impact of their work and increase their client satisfaction levels.
Moreover, the agency account allows marketers to create campaigns, ad groups, and ad sets without restrictions. This allows them to experiment with different strategies and reach a wider audience, making it a great solution for all businesses, including freelancers, marketing consultants, and SMMAs.
Agency accounts offer a number of other benefits as well, such as access to advanced features that can provide a competitive edge. These include API integration for automation and tasking, as well as early access to beta features for testing purposes. This can help to save time and money on routine tasks, as well as improve overall performance of ads.
Another key benefit is that agency ad accounts are not immune to Facebook’s policies. They are still subject to the same review processes as regular accounts, so any negative actions can affect all ads in the account. It’s important to regularly monitor the performance of your ad accounts and optimize continuously. It’s also recommended to maintain a diverse advertising strategy by using regular ad accounts and exploring other platforms. Doing so can reduce the risk of being kept from achieving your advertising goals due to policy violations or misjudgments by Facebook mods. agency ad account